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Additional income for petrol stations

Thanks to an extremely advanced campaign planner, it’s possible to specifically segment the target group for commercial messages. Geographical segmentation is, of course, also possible, at provincial, municipal and postal code levels. Other examples include filtering according to the station owner’s brand, the location of the petrol station, the number of litres of fuel purchased and the number of visitors. It’s possible to schedule a campaign based on a certain period or on a minimum number of views. As a result, the guaranteed reach of a campaign can be determined very accurately in advance.

Revenues

First, all of the proceeds generated by the promotion section are payable to the petrol station owner. These proceeds can amount to a considerable sum when the available slots are used to maximum effect. This provides for an additional source of
income, each month.

Second, the owner is paid a consideration for displaying commercial messages on the campaign section of the iNozzle, depending on the number of views. In addition, a commission is paid for each commercial or advertisement that is supplied by the operator.

Additional shop turnover

The additional shop turnover that is generated thanks to the commercial messages is just as important. For prolonged period of times, motorists are confronted with intensive and relevant advertisements that enjoy a high level of attention value. Not only does this increase brand awareness, it also significantly boosts the intention
to buy. By aligning the product range in the shop to the messages on the iNozzle One, in-shop conversion rates will receive a considerable boost as well.

Investment

The required investment is very costeffective. The iNozzle One is available as part of an operational lease. This includes delivery and maintenance of the hardware and software. In addition, a one-off fee is charged per message on the promotion section, for checking and programming the message.

In addition to the monthly charge, a one-off investment is required. This covers the costs for installing the iNozzles and the Smarter Nozzle Wi-Fi access point and making the Smarter Nozzle network operational.

Do you want a more specific estimate of your potential revenues? Contact us today! We are happy to help you increase your turnover.

 

Benefits

  • Additional shop turnover thanks to higher conversion rates
  • Additional revenue from advertisements
  • Low investment
  • Carefree lease construction

24/7 broadcast

The content on the displays is controlled centrally by Smarter Nozzle and provides visitors at the pump with up-to-date and relevant information. The display is divided into three content sections: the campaign section, the promotion section and the fuel section.

Current and relevant information

The content on the displays is controlled centrally by Smarter Nozzle and provides visitors at the pump with up-to-date and relevant information. The display is divided into three content sections: the campaign section, the promotion section and the fuel section.

Campaign section

The upper part is the campaign section. This section covers 3/5 of the screen and shows commercials in the form of a video or picture advertisement. The campaign section is operated by Smarter Nozzle.

Promotion section

The centre part is the campaign section. This covers 1/5 of the screen and is intended for station-related, static commercial messages. These can be messages for shop
items, car wash and lubricating oil, for example.

All of the advertising revenues generated by the promotion section are payable to the petrol station owner.

Fuel section

The lower part is the fuel section, which covers 1/5 of the screen, as does the promotion section. The fuel section shows the logo of the petrol station, the fuel type and pump number.

nozzle in hand

 

iNozzle One®

Advertising with 100% guaranteed views

Click here for the product video

iNozzle One®

Advertising with 100% guaranteed views

Product video

 

Always up to date with the latest developments

For questions you can reach us from 8: 30h to 17: 00h.
On telephone number +31 (0) 85 877 06 18