Unique advantages of the iNozzle One®
The iNozzle One is a unique medium with unprecedented possibilities. Advertising on the Smarter Nozzle network, therefore, comes with a number of decisive advantages.
Maximum target group segmentation
First, you can zoom in on and reach car owners because you can specifically segment your target group. Examples of criteria include brand, staffed or self-service, with or without a shop and location: along a motorway, a secondary road, in a city or in a village. Segmentation based on province or postcode is also possible. In addition, you can filter according to the number of visitors and litres of fuel purchased, among other things.
Second, you can increase the effectiveness of your campaign by selecting a preferred position. If you use video advertising, you have the option of choosing different and thus prominent commercial times.
Flexible campaign duration
A third advantage is that you can specifically determine the duration of your campaign. Of course, you have the option of choosing a specific period in which your video or picture advertisement is shown. In addition, it’s possible to opt for a cumulative reach, or a combination thereof.
If you’re not tied to a location, time or position, you can opt for a fill-up position. Your video or picture advertisement will automatically be shown during any free slots. This means you take advantage of a significantly lower CPM
No view, no pay
Unlike other out-of-home media, you don’t have to settle for an estimated reach with the iNozzle. Instead, you establish a reach that is actually achieved. Thanks to the 100% guaranteed view promise*, your campaign on the Smarter Nozzle network is charged on a no-view, no-pay basis. Therefore, you only pay for messages that have actually been displayed and viewed.
Smarter Nozzle Network
Thanks to an extremely advanced campaign planner, it’s possible to specifically segment the target group for commercial messages. Geographical segmentation is, of course, also possible, at provincial, municipal and postal code levels. Other examples include filtering according to the station owner’s brand, the location of the petrol station, the number of litres of fuel purchased and the number of visitors. It’s possible to schedule a campaign based on a certain period or on a minimum number of views. As a result, the guaranteed reach of a campaign can be determined very accurately in advance.
Smarter Nozzle Network
Smarter Nozzle has the ambition of offering a network of high-quality locations with national coverage. This means that formulas of petrol stations of all national and regional brands will form a part of the Smarter Nozzle network. The aim is to ultimately fit 80% of all petrol stations with the iNozzle One.
- Practically 100% guaranteed views
- National network
- Targeted campaign planning
- Maximum target group segmentation
- No view, no pay
Thanks to an extremely advanced campaign planner, it’s possible to specifically segment the target group for commercial messages. As a result, the guaranteed reach of a campaign can be determined very accurately in advance.
Example calculations campaigns
|Type of message||commercial|
|Number of views||150.000|
|Costs||€75,00 x 150 x 0,75 x 1,25
|Type of message||advertisement|
|Costs||€37,50 x 100
* These rates are before deduction of 15% bureau fee and exclusive of VAT.
Always up to date with the latest developments
For questions you can reach us from 8: 30h to 17: 00h.
On telephone number +31 (0) 85 877 06 18